项目名称：其里「自然之息系列」香水设计
客户：上海白一则生物科技有限公司
创意团队：半未设计

QíLI其里是一个探索自然与内在的艺术香氛品牌,品牌寓意着“万物共生，观知其里",表达了与自然和谐共生的理念。

设计灵感源自东方文化的“天圆地方”哲学，它是中国最古老的哲学思想,出自曾子的《大戴礼记·曾子天圆》，代表阴阳之道。 两者的结合就是阴阳的平衡、刚柔并济,表达了与自然和谐共生的理念。
设计中融合代表感性的「圆」与代表理性的「方」。以圆形瓶盖搭配方形瓶身，方与圆，象征了理性与感性两种内在力量的平衡。 瓶身和外盒中特定的地理名称经纬度是我们探索自然发现之旅，我们走过新疆塔克拉玛干沙漠、西藏纳木错湖、云南高黎贡原始森林，每一次抵达都是一次寻香之旅。

通过融合东方哲学和现代审美，以其独特而深刻的设计语言，为消费者呈现了一场感官与理性的奇妙融合。这不仅赋予QíLI香水独特的外观，更在形式上展现了品牌对于香气的无限表达。

Project name:QíLI  "Natural Breath Series" perfume design
Client: Shanghai Baiyize Biotechnology Co., Ltd.
Creative Team: Banwei Brand Design

QíLI is an artistic fragrance brand that explores nature and inner nature. The brand means "all things coexist and understand inside", expressing the concept of harmonious symbiosis with nature. The design inspiration comes from the "Round Sky and Square Earth" of oriental culture. "Philosophy, it is the oldest philosophical thought in China. It comes from Zengzi's "Da Dai Li Ji Zeng Zi Tian Yuan" and represents the way of yin and yang. The combination of the two is the balance of yin and yang, the balance of hardness and softness, expressing the concept of harmonious symbiosis with nature. The design combines the "circle" representing sensibility and the "square" representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility. The specific geographical names, longitudes and latitudes on the bottle and outer box represent our journey of natural discovery. We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery. By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives QíLI perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.